About the Campaign
Floods Don’t Care is a public flood safety awareness campaign with the goal of achieving zero flood deaths in Bexar County during major rain events.
In July 2025, a tropical depression brought torrential rain to the Guadalupe River watershed, causing massive flooding that killed over 130 people across several Central Texas counties. This was one of the deadliest flood events in U.S. history, once again bringing national attention to flood dangers in the region.
Less than a month prior, on June 12, 2025, 11 people were killed in a flash flood along Perrin Beitel Creek on San Antonio’s Northeast side. Two others died in other parts of the city during the same storm—making it the deadliest single-day flood event in the city’s history.
In August, two more people, both of whom were experiencing homelessness, were killed after a storm caused Salado Creek to flood. These deaths made 2025 the deadliest flood year in San Antonio in over 25 years and highlighted the importance of outreach to the unhoused population to promote flood safety.
In response to these catastrophic floods and tragic deaths, Bexar Regional Watershed Management announced in August 2025 the rollout of the NextGen Flood Warning System, a major investment in public safety aimed at saving lives through more accurate flood detection, warning, and public awareness.
About the Bexar Regional Watershed Management
After devastating floods in October 1998 and July 2002 took over 40 lives across Central and South Texas, and caused a combined $1 billion in damages in San Antonio, city and county leaders came together with San Antonio River Authority experts to find solutions.
Bexar Regional Watershed Management (BRWM) is a flood-control district committed to overseeing flood infrastructure improvements and advancing flood safety in Bexar County.
Transparency Regarding Use of AI in This Campaign
Some images used in the Floods Don’t Care campaign were created using generative artificial intelligence (AI) tools. After careful consideration, the decision to use AI in this campaign was made for two main reasons:
- Safety: Using generative AI facilitated the depiction of flood scenarios without putting photographers, models, or first responders at risk of injury or death by placing them in dangerous conditions to produce campaign graphics.
- Sensitivity: Catastrophic floods are traumatic events that can impact families and communities for generations. Using AI allowed for the depiction of flood conditions without using images captured during real-life disasters that took lives and caused significant injury in San Antonio and South Texas.
The majority of the work for this campaign was performed by a team of professional graphic designers and writers. AI was used only to generate images, which were then edited, finalized and used to create campaign graphics by professional graphic designers. All campaign copy was created by humans, and all safety guidance shared on this website is based on real-world flood risks and established flood safety practices.